Round 37 “3 Ways You May be Better at Sales Than You Think”

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You're a Salesperson, and You're Probably Better at it Than You Think!

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"I'm not a salesperson." How many times have you heard that, or even said it yourself? It's a common refrain, especially for those new to the field. It's like saying, "I'm not a skydiver," when you've never even jumped out of a plane! But if you've never tried, how do you know?

The truth is, you've probably been "selling" your whole life, and you might be better at it than you think. This episode challenges the negative stereotypes surrounding sales and reframes it as a helpful, relationship-driven process.

Why the Aversion?

Let's face it, the word "salesperson" often conjures up images of pushy, fast-talking individuals who manipulate people into buying things they don't need. But that's not what sales should be.

Reframing the Concept:

Sales is about solving problems, building relationships, and guiding people towards solutions that improve their lives. Think of yourself as a guide, not a manipulator. You're there to understand your customer's needs and help them find the right product or service to address those needs.

You've Been Selling All Along:

Believe it or not, you've been practicing sales for years. Every time you recommend a restaurant, suggest a movie, or share a product you love, you're engaging in the sales process.

Let's break it down:

  • Need: Your friend wants a good Mexican restaurant.
  • Product Knowledge: You know a great place called Mexicali Rose.
  • Benefits: You tell them why you think they'll love it.
  • Close: "Want to give it a try?"

See? You're a natural!

Your "Non-Salesy" Advantage:

If you're new to sales, you might have an edge over more experienced salespeople. Here's why:

  1. Warm and Non-Threatening Approach:
    • You come across as genuine and helpful, building trust and rapport.
    • People are drawn to those who prioritize their needs over commissions.
  2. Sensitivity:
    • You're attuned to your customer's feelings and avoid making them uncomfortable.
    • This creates a positive and respectful experience.
  3. Strong Connections:
    • Your genuine helpfulness fosters strong relationships.
    • People buy from those they like and trust.

The Key Takeaway: Be a Guide, Not a "Salesperson"

Forget about trying to "sell" something. Focus on helping people. Discover their problems and show them how your product or service can solve them. Embrace your role as a guide, connecting good people with good solutions.

Believe in Yourself!

You have more sales experience than you think, and your helpful, empathetic approach can be your greatest asset. So, ditch the negative stereotypes and embrace your inner salesperson. You'll be amazed at what you can achieve.

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